![]() While all practices will need a high-quality website and a basic digital presence, the plan may include digital advertising, webinars and video, medical screenings and seminars, television and radio ads or a program of community involvement. ![]() Modern practices require a marketing plan that goes beyond physician referral, though what that plan includes can vary widely. “If the services you provide are what we call ‘shoppable,’ you need to consider marketing as an important part of your business.” “For certain types of practitioners, it absolutely should be at the top of the list,” said Daniel Weinbach, president and CEO of The Weinbach Group, a Miami-based medical marketing firm with more than 30 years of experience. With many startup practices requiring large investments and many practitioners taking on debt, a concrete plan to attract patients-and revenue-is vital to a successful launch. In the hundreds of decisions that doctors make when opening a new practice, marketing is rarely near the top of the list. ![]() There is Much That Goes Into an Integrated Marketing Program. ![]()
0 Comments
Leave a Reply. |